Video Ads: Sparking Conversations and Curiosity

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Video Ads: Sparking Conversations and Curiosity

Video Ads: Sparking Conversations and Curiosity

One of the most effective ways to reach your target audience is to create videos that grab their attention. These must be well crafted to make them curious about your product or brand, which will widen your customer base. Making this happen is possible if your videos align with your advertising goals.

MediaPrepare to Impress

It’s the general habit of viewers, whether in Brisbane or Berlin, to share videos they find interesting. This makes it important that you hire a reputable advertising agency known for creating successful video ads. Their team will work with you to figure out how to increase viewership and improve the quality of leads for each ad.

Make It Big on YouTube

Each month, YouTube attracts more than a billion users. This provides boundless opportunities to widen your online presence. Standing out, however, is a different matter. Form a strategy with your trusted advertising agency with their specialists to determine which techniques will distribute videos effectively and get a lot of views.

Learn from Virals

Becoming popular on YouTube and getting more than a thousand views on your video is possible. Learn from one of Superbowl’s most successful ads, such as Cheerios, a cereal company. Cheerios released an ad featuring an interracial family, which connected the breakfast staple with a bonding moment. It also tackled racial issues that caused a buzz online.

Brainstorm with advertisers about creating a plan of action with the right tools and budget. Creating ads the Cheerios way – involving matters that your target audience cares about – can generate conversations about your brand.

Create and Test Videos

Think of different scenarios you can create for a particular product or campaign. Advertising specialists will craft storyboards according to your project requirements. Finished videos can get ratings from a test audience who’ll submit critiques about each video. Their feedback will help improve your campaigns before you show them on YouTube and other websites.

Cents and Sensibility: Five Business Lessons from Top Billionaires

Cents and Sensibility: Five Business Lessons from Top Billionaires

businessman with globe in handAlmost everybody dreams of being in the same league as Bill Gates, Warren Buffett, Mark Zuckerberg, and Gina Rinehart—some of the world’s top billionaires. Many of these businesspeople weren’t handed their fortunes on a silver platter. Instead, they worked very hard to build their empires. These people have a few special traits in common, traits you probably have.

With the hopes of inspiring the businessman in you, here are some traits slash life lessons you can learn from some of the world’s top billionaire.

Everybody has to Start Somewhere

Most self-made billionaire weren’t born with all their riches. They were born just like you. What made them successful is their desire to be exceptional. You don’t become rich overnight. You have to start small, and keep at it.

Go Big or Go Home

Billionaires take calculated risk. Once business gets going, you don’t just think of the possible profits, you also think about the future. Though you started from scratch, you should dream big and work towards achieving it. You get advice from professional business advisors and industry experts, and take chances. The ability of Warren Buffett, Bill Gates and other successful business magnates to take calculated risks is one of the reasons they emerged as billionaires.

Competition Keeps You Alive

“When somebody challenges you, fight back. Be brutal, be tough,” as Donald Trump said. Most people won’t be very open to competition, but billionaires thrive in this kind of environment. Treat your competition as a boost factor in your drive for success. Competitions bring out the best in people, so go look for it.

Focus Gets You to Places

Many of today’s billionaires are focused in specific industries. They didn’t try to conquer several industries at once; they focused on one. Setting your eyes on a single main goal is what gets you to places. Work with any reliable business advisor to keep you and your business on track. Focus on your niche and strive to be the best at it.

Thrive on Criticism

As Bill Gates once said, “Embrace bad news to learn where you need the most improvement.” You don’t get to the top without making a few enemies and facing a few criticisms. Don’t shy away from these, though. Instead, use these criticisms as a feedback to improve yourself.

Everybody has the ability to become successful in their own field. You just need the right attitude, advice, acumen and a bit of luck.

Not Just Changing Addresses: The Best Citizenships to Acquire

Not Just Changing Addresses: The Best Citizenships to Acquire

St. KittsMost countries have provisions granting citizenship to interested individuals with major contributions to the betterment of the culture, economy, and other state interests. But this discretion is applied in extremely rare cases. Citizenship-by-Investment programs provide an opportunity to obtain the same benefits and acquire a new citizenship legally, provided a sufficient amount of money is invested in the country. But if you don’t have millions as investment funds, which nations are the most feasible options for you?

St. Kitts and Nevis

This tiny tropical spot in the Eastern Caribbean is one of the easiest destinations to acquire passport through investment, both in terms of the process and overall practicality. The only requirement is a real estate investment worth $400,000 and a registration fee amounting to $50,000. It should be noted, however, that not only condominiums and villas are qualified. Also, citizenship-holders can travel to 131 countries visa-free.

The Commonwealth of Dominica

Apart from the $1,800 worth of processing fees, you’ll also be required to settle non-refundable investment worth $100,000. Before receiving the “economic citizenship,” applicants will have to wait for about eight weeks. Successful applicants get to travel to 87 countries without a visa.

Antigua and Barbuda

This Caribbean island has also adopted a “Citizenship by Investment Programme.” By investing $400,000 in real estate, you’ll be free to visit 130 counties without a visa.


In the summer of 2013, Ireland issued a new directive, reducing its minimum investment requirement by half. At present, it’s at $675,000. Other than residency, you also get an Irish passport after five years.


This country has a much preferable deal, with its offering of five-year residency for only $96,000. It also allows better access to nations within the Schengen Area, providing opportunity to enjoy this common visa policy among 26 European countries.